Communicating on the environmental performance of your product or service without greenwashing

• Map the regulatory and standards framework governing environmental communication in France and the European Union
• Apply the key principles of sound environmental communication
• Detect greenwashing in environmental communication
• Build a substantiated case for a product's environmental performance

Morning

• Defining environmental communication
• Regulatory and standards framework in France and the EU
• Recommendations for communicating the findings of an environmental assessment (LCA, KPIs, etc.)
• Core principles and rules for sound environmental communication
• Practical exercise: critical review of environmental communications

Afternoon

• Identifying a product's environmental issues and highlighting its strengths
• Case study: drafting environmental claims based on a range of assessments (LCA results, eco-design KPIs, CSR initiatives, etc.) for a given product

• Lectures
• Small-group work
• Case-study exercises
• Course handbook

Prerequisites

• Knowledge check at the start and end of the course
• Ongoing assessment throughout the course: case studies, quizzes, practical exercises
• Individual certificate of completion issued at the end of the course

Companies may draw on the services of a skills development operator (OPCO — opérateur de compétences) to fund this training. To identify your OPCO, visit the France Compétences website: Which OPCO applies to me?