Highlight and promote your results

EVEA supports you in deploying your environmental communication through three key areas:

Awareness and training

• Understand the risks and opportunities of environmental communication
• Learn to refer to key regulatory and normative texts
• Master the principles of robust environmental communication and detect greenwashing

Developing a critical perspective

• Adopt a method for analysing clear and effective communication
• Acquire best practices in environmental communication through practical exercises
• Identify the strengths and weaknesses of existing environmental communications

Building your communication

• Identify non-deceptive environmental arguments for your product, service, or organisation
• Support the writing of your communication
• Validate your communication elements according to key environmental communication rules

Environmental labelling for textiles, food, official labelling, private labelling, European labelling, mandatory labelling, voluntary labelling…

There are various ways to refer to this topic, each corresponding to a specific reality. There is no single, official definition that covers all these areas unless you know precisely what is being discussed.

In France

The term often refers to the upcoming consumer information display for everyday products, providing details on their environmental impact. This scheme is being developed by ADEME and the government, focusing initially on the textile and food sectors. Initially voluntary, this environmental labelling will eventually become mandatory, with specifics to be outlined by government decree(s). The Climate and Resilience Act also plans to extend this labelling to other sectors.

Some products already feature environmental impact labels, often developed by private organisations using their own methodologies. These private labels can be implemented as the organisations see fit, for example in the food, textile, or cosmetics sectors. The coordination between these private labels and the forthcoming public environmental labelling is yet to be defined by the government.

At the European level

The concept of European environmental labelling is currently the most uncertain. There is no official European initiative underway at present.

A programme to harmonise the assessment of the environmental footprint of products, known as PEF (Product Environmental Footprint), has been in progress for many years. This programme has developed sector-specific life cycle assessment (LCA) methods, LCA characterisation methods, and databases. However, the European Commission is not currently planning a consumer-facing environmental labelling scheme for the entire European Union.

The Commission is monitoring the development of the official French environmental labelling scheme, which is designed to adapt to a potential future European labelling system.

Our monitoring team, along with our sector-specific teams (agriculture and food, textiles, cosmetics, furniture, etc.), follows daily developments in environmental labelling to adapt our support, training, and software solutions accordingly.