11/28/2024
The loi Anti-Gaspillage pour une Économie Circulaire (AGEC) has disrupted business practices in France. Under Article 72, companies placing products on the French market are now required to formalise a Plan de Prévention et Éco-conception (PPE) to reduce the environmental impact of their products. Where do things currently stand, and how can businesses ensure compliance effectively?
Introduced as part of the loi AGEC, the PPE is a mandatory strategic document for businesses placing products on the French market. It requires companies to define precise indicators and measurable objectives to be achieved over a five-year period, with obligatory submission to relevant éco-organismes.
Businesses are expected to focus their efforts on three main areas:
This presents a significant challenge: balancing environmental imperatives with economic and industrial realities!
Since this requirement came into effect, the rollout of PPEs has varied across sectors. The éco-organismes, responsible for collecting and analysing these plans, report mixed figures:
These disparities highlight uneven awareness levels and the difficulties some organisations face in integrating these requirements into their processes. Yet, as the saying goes: The best waste is the waste we don’t produce.
A successful PPE requires a structured approach that combines strategic vision with operational feasibility. Here are the key steps:
Beyond being a legal obligation, the PPE represents a strategic opportunity:
Failure to act risks leaving you behind in a market where sustainability is increasingly a key expectation for consumers and business partners alike.
Implementing a Plan de Prévention et Éco-conception may seem complex, but it is crucial to meet the challenges of the loi AGEC and societal expectations. Whether you are still in the planning stage or looking to optimise your approach, we are here to help.
Want to learn more? Contact us today to turn regulatory obligations into a performance driver. ■
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Gwenaëlle Souffran, Sustainable Digital Lead, and Pauline Chenuet, Project Manager for Digital at EVEA
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